Indian Curry- Naturally Indifferent

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." ~Steuart Henderson Britt

My roomies used to urge me to put on Music or a TV show channels instead of my rambling control over the TV remote control, where I put on standby, for watching some advertisement. His implication is very obvious and simple that he didn’t want to suffer the humiliation of hearing and watching a commercial advertisement between movies. But then, when you sit back and ponder; it’s then that you comprehend the myriad ways in which an ad is invading our mind; so beautifully.

For Example, Lets say: How many times has it happened that you have crossed a “halwai wala” shop that used to fry Samosa / Manchurian outside its shop; without feel like having one Samosa??? Well, if you try to think out of a box, then you will be speechless to see the beauty of affecting someone's mind without their being aware of it…. Well that’s an indirect way of communicating with your subconscious brain…

The study says that in the western countries, there is a fair amount of inclination towards advertisement. However, Indians are placed at a slightly different level. Maybe, because we are at different stage of development. Perhaps, we Indians still don’t care much about dirt on the streets or donating money or about the war happening in Kashmir but we do give you the last piece of bread we have, if we believe you really need it. [And we expect the same in return…- “Naturally Indifferent”]

Recall any detergent ad, even if the product doesn’t claim to be good for your hands, the ad would show a woman with attractive hands/fingers that you can’t ignore or forget….hahaha… It is believed that if you go on watching your “LOVE” for longer time, it will start building on you and same thing happen in the world of advertisement. It create such an impression that when a girl think of a biking, she should be able to think of “scooty pep+” ( Jaane do na!!- http://www.youtube.com/watch?v=Cu1py4RtQGI) and when a guy wants to buy an after shave, he must think of “Old Spice” (Mark of a man- In Video: Three gorgeous lady come together to play one of the erotic music; using different musical instruments).

Now when you look at the tagline of the commercial product, you will be amazed to see its scientific way of indirect communication and how it establish a string connecting between you and the brand. Some of my favorites are like:-

1) Garnier Tagline- “Take Care”; It is one of the phrase we use for zillion of times in a day while chatting, talking on phone etc. (connect us with the product)

2) Cadbury Dairy Milk- “ Pehli taarik hai”, “shubh kaam se pehle” and “Kuch meetha ho jaye”; depicted a positive emotion like Festivals, Proposal, Friendship, New Year, Diwali were tagged with Cadbury Dairy Milk taglines which create a stronger association.

3) AUDI - " Never Follow" - Well, when you planning to go for a long ride; Don't miss this piece.

4) Gold Flake Cigarettes- “ Honey Dew”- Now this one is really Interesting; utter the phrase “honey dew” twice and third time it will sound like “I need You”- it effects human mind.

5) American Express- “Never Leave home without this"- Waohhhhh

"In general, My children refused to eat anything that hadn't danced on TV." ~ (Not me)