Indian Curry- Naturally Indifferent

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." ~Steuart Henderson Britt

My roomies used to urge me to put on Music or a TV show channels instead of my rambling control over the TV remote control, where I put on standby, for watching some advertisement. His implication is very obvious and simple that he didn’t want to suffer the humiliation of hearing and watching a commercial advertisement between movies. But then, when you sit back and ponder; it’s then that you comprehend the myriad ways in which an ad is invading our mind; so beautifully.

For Example, Lets say: How many times has it happened that you have crossed a “halwai wala” shop that used to fry Samosa / Manchurian outside its shop; without feel like having one Samosa??? Well, if you try to think out of a box, then you will be speechless to see the beauty of affecting someone's mind without their being aware of it…. Well that’s an indirect way of communicating with your subconscious brain…

The study says that in the western countries, there is a fair amount of inclination towards advertisement. However, Indians are placed at a slightly different level. Maybe, because we are at different stage of development. Perhaps, we Indians still don’t care much about dirt on the streets or donating money or about the war happening in Kashmir but we do give you the last piece of bread we have, if we believe you really need it. [And we expect the same in return…- “Naturally Indifferent”]

Recall any detergent ad, even if the product doesn’t claim to be good for your hands, the ad would show a woman with attractive hands/fingers that you can’t ignore or forget….hahaha… It is believed that if you go on watching your “LOVE” for longer time, it will start building on you and same thing happen in the world of advertisement. It create such an impression that when a girl think of a biking, she should be able to think of “scooty pep+” ( Jaane do na!!- http://www.youtube.com/watch?v=Cu1py4RtQGI) and when a guy wants to buy an after shave, he must think of “Old Spice” (Mark of a man- In Video: Three gorgeous lady come together to play one of the erotic music; using different musical instruments).

Now when you look at the tagline of the commercial product, you will be amazed to see its scientific way of indirect communication and how it establish a string connecting between you and the brand. Some of my favorites are like:-

1) Garnier Tagline- “Take Care”; It is one of the phrase we use for zillion of times in a day while chatting, talking on phone etc. (connect us with the product)

2) Cadbury Dairy Milk- “ Pehli taarik hai”, “shubh kaam se pehle” and “Kuch meetha ho jaye”; depicted a positive emotion like Festivals, Proposal, Friendship, New Year, Diwali were tagged with Cadbury Dairy Milk taglines which create a stronger association.

3) AUDI - " Never Follow" - Well, when you planning to go for a long ride; Don't miss this piece.

4) Gold Flake Cigarettes- “ Honey Dew”- Now this one is really Interesting; utter the phrase “honey dew” twice and third time it will sound like “I need You”- it effects human mind.

5) American Express- “Never Leave home without this"- Waohhhhh

"In general, My children refused to eat anything that hadn't danced on TV." ~ (Not me)

Stuffs I Like # 1 - Keep Walking

"If you are seeking creative ideas, go out walking. Angels whisper to a man when he goes for walk" -- Raymond Inmon

Yesterday I've found that I am walking somewhat regularly for about 2 months now... I can't thank enough to the person who encouraged me to start walking...

Wherever I go, I keep my N5800 for the music & pop in my headphones, and get lost in the music and in the nature... It's just let my mind mull over my problems... It takes me out of reality... Incredibly relaxing so much that I do it everyday!!!.... I find myself deep in my thoughts, talking to myself as my feet are dashing through the painted brick by the road side... Then somehow my body and mind will get the two mixed together and I will be relax and will not want to do anything... I think now I am adapting with this walking activity, and my interest has grown rapidly to keep me integrated....

Usually when I am freaked out, all I try to disappear off my actual mind from the real me... I turn on loud music(preferably hard rock) and pace on my rof for about an hour... It tires me out so good that I have no strength to be annoyed anymore..

At first my shins were killing me, I've always had a tendency for shins splits; when I do long walk and at one point there was so much pain that I sit wherever my dimensions are...(roadside brick, cafeteria, or park)... It would have been so easy to give up, but something kept me going... and now after a short adaptation period, I feel like walking on the clouds...

Keep walking...!!!

" Walking is good for solving problems- It's like the feet are little psychiatrists." - Sir Terri Guillemets

Thats My "NAME"

It was ten past seven... today; as usual I woke to a phone call from Mamma... It was pretty early not that usual me... But it was not surprising me either...

Took a deep breath, crawled out from my lovely soft blanket, checked my cell phone if any unread messages and in few moments I began to lift my heavy eye lip, and soon, I was asleep.

Showered after a couple of days and shampooed (I love running my fingers between my hairs) my hair, borrowed Avinash blue (my fav color) check shirt and trimmed my little French-cum-Indian beard... I was preparing for two interviews which was schedule on the very same day... I thought to extending the date... as it would be mental draining for me... so I called one of the company but we couldn’t agree to a time that was good for both of us...

Now, I must say these are the remarkable day of my life and unforgettable too... In my earlier days of my Interviews, I always had this in my mind that “Interviewers are like Lions, and what can a rat like us could do if Lion is roaring....” So I used to have nodded approval in my mind...But same time at the back of my mind I was confident that I am fit for the Job I am going to Interview for...

So back to the today’s workshop, it was my longest Interview ever... After clearing aptitude round, and telephonic HR interview, I have been called in the company for direct F2F Interview... The Interview was bit shocking... some glimpse... Though I am not a perfect story teller so excuse me if I do something wrong...
Interviewer: What is the meaning of your name “Ratnesh” (1st Question)Me: (shocked-not expected this!!!).. Ahem sir, it means King of wealth... God of goldInt: which one is right “king of wealth” or “god of jewels”???Me: hmmm, sir its “ratn” plus “esh”, which mean king of wealth.Int: but you said, “God of gold”??Me: In Sanskrit, it is “god of jewels” and Hindi it is “king of wealth” (trying to confuse & hide my mistake)Int: So which one will you prefer?Me: King of wealth.Int: So do you really have so much of wealth??Int: ok leave it, you tell who kept this name??Me: My father.Int: Was there any special purpose behind giving you this name??Me: (I Giggled) and explained some shit...Int: (suddenly) ok.. Why Electrical & Electronics Engg?? Y not computer science or Info sc? Not Interesting enuf??Me: they surely are but ....

So finally, the discussion and researched around my Namkaran (traditional Hindu Indian practice of naming the baby) wrapped after 10 min... And then some rambling coding in C and SQL, series of puzzles and questions based on graphs...

Though the questions thrown were quite annoying but I always tried to wear a smile... And as soon as I have finished with one company and took cab to be available on time for the second company... and things went pretty well...

So that’s the way my day ends... but each night always ends the same...